Looking at their website the NEC Birmingham has 14-17 Jan 10 (trade/public) the Autosport International – The Racing Car Show, also PistonHeads – The Performance Car Show same dates. Interiors 24-27 Jan 10 covering the entire spectrum of interior products including; high-end traditional and modern furniture and accessories, lighting, furnishing accessories and soft furnishings, [...]

I see so many businesses spending vast amounts of money launching new ideas and product range extensions etc without carrying out a thorough competitor analysis first (benchmarking) and they wonder why it sometimes fails. The most fundamental part of any product development and marketing is research.
A company approached me recently and asked why their website [...]