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Whats on this month?

admin — Sat, 09 Jan 2010 15:51:56 +0000

Looking at their website the NEC Birmingham has 14-17 Jan 10 (trade/public) the Autosport International – The Racing Car Show, also PistonHeads – The Performance Car Show same dates. Interiors 24-27 Jan 10 covering the entire spectrum of interior products including; high-end traditional and modern furniture and accessories, lighting, furnishing accessories and soft furnishings, upholstery, cabinet, beds and bedding, it’s the UK’s largest event for this sector and one not to miss, a good day out to find out what’s new, and not. Check their website for the details, this is only a guide.

Craft Hobby & Stitch International (Strictly Trade)
21-23 Feb 10 also at the NEC Birmingham. They will be celebrating 35 years this year! If you manufacture, distribute, wholesale or retail creative craft and hobby products, accessories, supplies or equipment, this show is a must to see or exhibit. Check their website for the details this is only a guide.

Make it a resolution this year to see as many exhibitions as you can this year, even if it isn’t your sector, you’ll be surprised what ideas you pick up and can apply to your sector!

Why “Benchmarking” is so important

admin — Sat, 09 Jan 2010 14:34:15 +0000

I see so many businesses spending vast amounts of money launching new ideas and product range extensions etc without carrying out a thorough competitor analysis first (benchmarking) and they wonder why it sometimes fails. The most fundamental part of any product development and marketing is research.

A company approached me recently and asked why their website isn’t bringing in any way near the amount of enquiries they were expecting compared to their friendly competitor and also why their search engine ranking is so poor. I asked a simple question “did you benchmark your threat competitors before you spent thousands on designing your website?” “No we didn’t” they replied!

I have conducted for them a comprehensive benchmarking report which entailed 26 of their nearest competitors, from this you can tell immediately who is on the ball and who are the biggest threat. I have worked with my client and re-designed their website in-line with competition and beyond. Google ranking has now dramatically improved by using SEO techniques. Their enquiries are also improving and attracting custom outside the box, those previously not targeted. Although it is still early days the improvement is working. If only they had benchmarked in the first place!

What are your thoughts?

Do you have a New B2B Consumable?

admin — Thu, 09 Jul 2009 20:54:15 +0000

(Trade Only) If you have a new consumable(s), please use the enquiry form on this site and leave details. Thank you.

So what’s new out there?

admin — Thu, 07 May 2009 13:11:19 +0000

UK’s annual showcase for processing and packaging machinery The PPMA Show (Trade only) 29-01 Oct 2009 check their website for more.
The Healthcare Estates Exhibition (Harrogate) starts on the 27-28th Oct 09. If you are in the Facilities Management (Public Sector) this is for you – Don’t miss this one.

BDTA Dental Showcase 2009 (Trade only) 12-14 November 2009 at the NEC, fantastic opportunity to find out what’s new in this sector and find some opportunities! Don’t miss this one!